Trump Allies Launch Shocking NFL Takedown Plan

Turning Point USA is launching an unprecedented direct challenge to the NFL’s cultural authority by broadcasting a rival “All-American Halftime Show” during Super Bowl LX, offering fed-up patriots an alternative to what they see as another woke entertainment disaster.

Story Snapshot

Turning Point USA announces “All-American Halftime Show” airing February 8, 2026, directly competing with Bad Bunny’s NFL halftime performance
Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett confirmed to perform on multiple platforms including YouTube, X, Rumble, and CHARGE!
President Trump and conservative leaders publicly criticized NFL’s selection of Bad Bunny, who previously expressed concerns about ICE agents at his concerts
Social media shows grassroots momentum with viewers pledging to boycott NFL broadcast and switch to patriotic alternative programming

Conservative Organization Offers Patriotic Counter-Programming

Turning Point USA officially announced on January 30, 2026, that it will broadcast “The All-American Halftime Show” simultaneously with the NFL’s official Super Bowl LX halftime performance on February 8. The alternative broadcast streams across YouTube through both TPUSA and Charlie Kirk Show channels, plus X, Rumble, and Sinclair Broadcast Group’s CHARGE! channel. This represents the first organized political effort to create competing broadcast programming during America’s most-watched sporting event, directly challenging the NFL’s entertainment gatekeeping authority. The move demonstrates how conservative organizations can leverage digital platforms to contest cultural decisions they view as detrimental to traditional American values.

Controversy Erupts Over Latin Artist Selection

The NFL’s selection of Bad Bunny as Super Bowl LX halftime performer sparked immediate backlash from conservative audiences who view the choice as another example of woke corporate pandering. Bad Bunny previously told i-D Magazine in September 2025 that he worried about ICE agents appearing outside his concerts, stating concerns about risks to Latino fans. President Trump publicly criticized the decision, declaring he doesn’t know who Bad Bunny is and questioning why the NFL would make such a selection. Trump announced he would skip the game entirely, citing California as the location. Governor Kristi Noem and Senator Tommy Tuberville amplified these concerns, with Tuberville characterizing the Super Bowl as “getting more and more woke.”

Star-Studded Lineup Features American Talent

The alternative show features confirmed performers Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, with additional artists remaining strategically undisclosed. Kid Rock framed the competition as a “David and Goliath” battle against the “pro football machine and a global pop superstar.” This lineup represents traditional American country and rock music, directly contrasting with the NFL’s selection of a Latin artist. The deliberate secrecy around additional performers suggests organizers recognize the marketing value of building anticipation. NFL Commissioner Roger Goodell dismissed the criticism and maintained the league’s commitment to Bad Bunny, demonstrating the establishment’s unwillingness to acknowledge legitimate concerns from a significant portion of its traditional audience base.

Grassroots Movement Threatens NFL Viewership

Social media engagement indicates substantial grassroots enthusiasm for the alternative programming, with viewers publicly committing to boycott the NFL broadcast during halftime or skip the game entirely. This viewer sentiment represents more than simple entertainment preference; it reflects deeper frustration with corporate America’s consistent dismissal of traditional values and patriotic preferences. The simultaneous broadcast creates genuine potential for viewership fragmentation during halftime, which could deliver a measurable rebuke to the NFL’s entertainment selection process. If successful, this initiative could establish a precedent for organized alternative programming during major sporting events, fundamentally changing how entertainment gatekeepers respond to audience concerns about woke content choices.

Cultural Battle Extends Beyond Entertainment

This confrontation represents a broader cultural conflict between traditional American values and progressive entertainment industry preferences. The NFL’s decision to feature Green Day before kickoff, whose frontman Billie Joe Armstrong openly criticizes President Trump, compounds conservative concerns about the league’s political positioning. Super Bowl LX features the New England Patriots against the Seattle Seahawks, but the entertainment controversy threatens to overshadow the athletic competition itself. The event demonstrates how political organizations can effectively challenge institutional media power by leveraging streaming platforms and grassroots social media networks. Whether this alternative programming succeeds or fails will likely influence how conservative organizations approach cultural and entertainment platforms in future conflicts over American identity and values.