(RightWing.org) – Let’s get one thing straight, bullying is NOT okay in any way, shape or form. It’s great when companies stand up and use their advertising dollars to promote an anti-bullying message. Which is what the makers of Twix chocolate bars tried to do. However, many claim the more than 50-year-old company took things too far and ended up promoting violence against children with opposing viewpoints. Here’s what happened.
The advertisement features a young boy wearing a dress. He opens the front door to his home to find a new nanny waiting on the doorstep. Wearing a black dress herself, she resembles Wednesday Addams, you know — the goth-looking girl from the Addams Family!
Something wicked this way comes.
— Freeform's 31 Nights of Halloween (@31Nights) October 11, 2021
Towards the end of the clip, the scene switches to the boy playing in a park with a soccer ball. Another boy approaches and asks him why he’s wearing a princess dress. To which the young boy replies — because it “makes me feel good.” Next, the nanny approaches, and the second boy says both of them look weird. “No,” we are just different, the youngster replies. A classic example of bullying.
Here’s where things go off track. A strong wind starts blowing the older boy’s hair back, and he raises his hands, asking, “where is this coming from?” The camera shifts to the nanny, who raises her open-stretched hands, clearly controlling the weather. She forcefully brings her hands down, effectively hurling the second boy through the air and out of the camera frame. The ad ends with the young boy and his nanny leaving the park hand-in-hand and the nanny saying she “thinks” the bully will come back.
And there you have it! Twix managed to take a noble cause — anti-bullying — and turn it into a message promoting violence as the solution. Happy Halloween to all, and to all, a good fright?
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